If you are an entrepreneur and you want to grow your business from 20%-100% in the next 12 months, here I have some simple yet powerful strategies for you to use which can help you grow your business.
Here they are:
#1. Always Innovate
Look at the top companies in the world like Apple, what do they do in common? They innovate. They always release new products with great features that make their customers keep coming back to buy. They always create a new fresh feeling on each products that loyal fans cannot resist.
#2. Create a culture
Big companies like Zappo have very strong culture. Zappo’s CEO, Tony Hsieh says, “For individuals, character is destiny. For organizations, culture is destiny.” Your competitors can copy your products and services, but the one thing they cannot copy from you is your culture. It’s hard to build a strong culture, but once it’s built, it can help you go through the tough times.
#3. World Class Marketing
Marketing is very important. Even if you have the best products in the world but you don’t market it effectively, nobody will know about your product. The best marketing strategies can be learned at Anthony Robbins’ event in Netherlands.
Billionaire Mark Cuban says, “sales cure all“. You must know how your company will make money and ways that you can actually make sales. Another thing you should remember is cash is king. Your company will die if you don’t know how to generate sales and cash.
#5. Customer Service
Providing excellent customer service will give your customer a reason to come back and buy from you again. Take Zappo as an example, they pay for the return shipping if the customers don’t like their purpose. The customer service team even spends hours on the phone with you if you need to chat with them. How many companies out there are doing this? Not that I am aware of.
#6. Create Raving Fans
Again let’s take Apple as an example. They don’t just create customers, they create raving fans. The people who love, adore and can’t stop talking about their products. Every time a new product is out, there are people lining up to purchase it at stores or pre-order the product online. This is something we can definitely learn from.
Optimization is a way to maximize your revenue and profit while keeping your expense the same. Let’s say you spend $5,000 on a marketing campaign and generate $10,000 in revenue. If you optimize your campaign carefully in terms of headline, call to action, your message, etc… you might be able to pull in $15,000 or even $20,000 in revenue from the same marketing cost.
I hope these 7 tips are useful and easy to understand. Let me know which one you will apply in your business this week.